Sexy Safety Tips
How does safety make you sexy? Tell us your SEXY-SAFETY TIPS at www.sexysafety.wordpress.com

Gay men in Alberta still make up approximately 45% of new HIV infections annually. We recognize that education and prevention messages about HIV and STI’s still continues to be a priority and that AIDS Calgary has a role in ensuring that the community is informed of HIV and how to prevent transmission. In response to this, AIDS Calgary has developed a gay men’s social marketing campaign. In late 2010 AIDS Calgary’s HEAT program sought to develop a gay men’s social marketing campaign that was responsive to the needs identified by gay men in our community.

Through the engagement of an advisory committee we developed a survey to be distributed to gay men, the survey was advertised and had 193 respondents. From the survey feedback as well as from the literature review that we conducted we were able to come up with a few ideas for a gay men’s campaign. We tested these materials through two focus groups.

From the feedback we then came up with the first 3 sexy safety tips, and are now looking for input from you, what’s your sexy safety tip?